When times get tough, law firms get tougher and… sue each other?  Recently, there has been a spate of trademark infringement suits filed by one law firm accusing another of infringing rights in its name or slogans.  Yesterday, The Employment Law Group sued San Diego Employment Law Group in the District of Columbia.

In the complaint, The Employment Law Group alleges that use of the name SAN DIEGO EMPLOYMENT LAW GROUP by San Diego Employment Law Group infringes its rights in the trademark THE EMPLOYMENT LAW GROUP, which has been registered with the Trademark Office since 2008 and used in interstate commerce since 2000.  (As an aside for the trademark geeks, though THE EMPLOYMENT LAW GROUP likely is a descriptive mark, SDELG will have difficulty challenging TELG’s rights in it because it is incontestable.)

TELG claims that SDELG changed its name from Grady and Associates after receiving a number of negative reviews on Yelp.  Excerpts from reviews attached to the complaint, include  

I wish I never found Grady and Associates

My experience with [Dennis Grady] was a NIGHTMARE, in my opinion.

Would give negative stars if I could. Missed deadlines, ineffective legal advice

Very rude and unpleasant

TELG also claims that SDELG operates under different trade names—using “San Diego Education Law Group” and “San Diego Law Groups” on its letterheads—and that its managing partner, Dennis Grady, “was formerly known as Dennis M. Brady and continues to be listed, as active, under both names in California State Bar directory.” 

Beyond the confusion it claims will arise from the similarities in the name and the two parties’ services, TELG implies that SDELG will generate its own negative reviews, and that the similarities in the name will lead consumers to believe those reviews are about TELG.  Continued use of the SAN DIEGO EMPLOYMENT LAW GROUP trademark, TELG says, will negatively impact its reputation, the goodwill in its marks, and its ability to develop new clients going forward.  It’s seeking both an injunction and damages.